Full marketing website for a fintech company serving Egypt and the Middle East, built end-to-end — from the CMS backend to the frontend. The client needed a bilingual site in English and Arabic, with content editors able to update the site independently, and lead forms connected to their CRM.
Home
Arabic
Blog
My responsibilities
- Built the entire project solo — both the WordPress backend and the Next.js frontend.
- Integrated lead forms with Salesforce and Google Ads, letting the sales team trace closed deals back to specific ad campaigns.
- Delivered full Arabic (RTL) support with a completely mirrored layout across every page.
- Built a CMS-driven system so content editors can update pages and forms without involving a developer.
- Connected third-party services: Salesforce, ActiveCampaign (newsletter), and Workable (live job listings).
Technologies
- React / Next.js
- TypeScript
- GraphQL / Apollo
- Headless WordPress
- PHP
- Salesforce
- ActiveCampaign
- SCSS